Brand Commerce
King Street Townhouse 10 Booth Street, Manchester, M2 4AW
Manchester
Summary
Customers now control their favourite brands
Building a brand used to be straightforward. Decide on your messaging, visuals and photography, then push it to your target customers. It felt clean. Now, building a brand is much more multi-layered.
With many businesses now selling (and fulfilling) direct, the social element has forced brands into a delicate tug of war. We’re hearing from brand owners that brand building in 2022 is as much about what attributes customers give a brand, and what they spread in the market around them, as the message brand owners push. With a more commercially direct relationship with customers, paying attention to the subtle ancillary touchpoints that communicate your brand promise is vital to building a brand that lasts.
At the latest installation of our Brand Commerce event series, we discussed:
- Harnessing what attributes customers give you – how much are you steered by customers?
- Understanding which customers you care about, and which you depend on
- How do you get to people through your customers?
AGENDA
18:30: Arrival & Welcome Drinks
19:15: Guests Seat
19:20: Welcome - Commerce Futures
19:30: Opening Speech -Lauren Hannifan, Head of Brand at Snug
20:00: Starters (Topic one - Discussion at individual tables)
20:20: Topic one discussed as a collective
20:40: Mains (Topic two - Discussion at individual tables)
21:10: Topic two discussed as a collective
21:30: Desserts and Networking
23:00: Event Closes
Partners
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